Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) Development in China

نویسندگان

  • Wei Hu
  • Yuanyuan Xie
  • Jari Niemelä
چکیده

Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation

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تاریخ انتشار 2013